Think Pictorially, Visualize, and Materialize.

For nearly 30 years, from 1990 to 2017, Space World was a beloved symbol of the Kitakyushu area. After its closure, THE OUTLETS KITAKYUSHU, managed and operated by AEON MALL, opened in 2022.
At CENTER (with Kasahara leading the project since a previous role), we conducted initial market research during the development phase to identify key challenges in differentiating the facility by leveraging both regional characteristics and tourism appeal. We also supported the realization of the shopping mall concept, "Meet Amazing Emotion"—a place where the senses come alive and connections are made," as part of the shopping center and merchandising (SC・MD) strategy.

Itochu Enex Co., Ltd. manages a diverse range of in-house services. While the Corporate Communications Department oversaw all trademarks, it had limited involvement in defining brand guidelines for each business and service. As a result, the company faced challenges in developing, implementing, and maintaining a unified brand strategy across the organization.
To address this, we identified key issues related to brand management and created comprehensive resources, including a brand guideline book and standardized format tools. These materials outline the proper use of existing trademarks, the procedures for utilizing them, and the process for launching new brands. Additionally, we structured guidelines not only for brand creation and expansion but also for managing the full lifecycle of a brand, including its retirement if necessary. This ensures that the company can effectively manage and maintain its brand assets in a consistent and strategic manner.

For NTT Communications’ business co-creation program, "OPEN HUB," we developed a promotional strategy by conducting a comprehensive analysis from multiple perspectives. This included "customer analysis" through qualitative interviews and quantitative surveys, "market analysis" to assess the presence of innovative companies and identify trends such as DX fatigue, and "internal analysis" through interviews with OPEN HUB members, catalysts, and sales representatives to clarify strengths and challenges.
Based on these insights, we proposed strategies and concrete action plans to effectively communicate the appeal of the business co-creation program and strengthen collaboration within the organization. Following this, we supported the implementation of these initiatives by working alongside the team throughout the entire process, from planning to content creation. This included producing promotional videos for OPEN HUB, developing interactive touch panels for customers, and creating content for owned media.

Rakuto Co., Ltd. operates RAKUTO, a neuroscience-based learning academy designed to foster children's inquisitive minds, with locations across Japan. In response to the COVID-19 pandemic in 2020, the company expanded its online services, allowing students to participate in interactive learning from home.
To effectively communicate the RAKUTO Method—a unique approach to developing an inquisitive mindset—and its benefits to target users nationwide, we carried out a rebranding initiative. This involved developing a rebranding strategy, designing a new brand logo, and creating branded materials such as business cards and brochures.
Additionally, we enhanced the academy’s online presence by revamping its official website, creating landing pages for online courses, and launching digital advertising campaigns. Through these efforts, we provided comprehensive digital marketing support, ensuring that prospective students across the country could easily request information, inquire about courses, experience trial lessons, and complete enrollment procedures.

As a partner in Mitsui Fudosan Building Management Co., Ltd.'s employee engagement initiative, jointly led by the Work Style Transformation Office, Human Resources Department, and General Affairs Department, CENTER conducted a comprehensive analysis in 2021. By examining external case studies and gathering insights from employee interviews, we identified key trends within the company and developed a master plan to address its challenges.
From 2022 onward, we highlighted one of the critical issues: the gap in values and perspectives between younger employees and management. To enhance engagement among younger employees, we designed and facilitated a project that empowered management-level employees to identify problems, develop solutions, and implement initiatives. Through this project, we continue to support mindset transformation among management staff.

As businesses navigate changing social and industry landscapes, many companies are embracing transformation. In this context, inner communication—fostering shared values between management and employees to align business operations—has become increasingly important.
NTT Communications has also been actively developing annual inner communication strategies to swiftly adapt to organizational restructuring within the NTT Group and the growing demand for digital transformation (DX).
At CENTER, we have supported the development of these annual strategies while also planning and overseeing various initiatives. Our work has included organizing internal events and employee workshops, designing posters and video content, creating dedicated websites, managing live-streamed employee events and executive messages, and producing content for internal newsletters.